As Karl Lagerfeld once said, "black and white always looks modern, whatever that word means." The perfection of a high contrast look is hard to put into words, but we know fashion when we see it. Few colors have been used in fashion as much as black and white. Separate or together it seems like these two are a safe bet for any occasion. However, why has the combination of black and white been marked classic, well, the monochrome trend has a deep-rooted history in men’s fashion.

Do you know, Regency socialite Beau Brummell became one of the first proponents of the muted palette when he shunned the overtly opulent embroidered ensembles of the Georgian era in favour of sharply tailored two-tone separates. In fact, Brummell’s decision proved to be so iconic that it effectively redefined the way the world viewed how men should dress for a formal occasion. And his influence is still apparent to this day, as black and white remain staples in every man’s  collection. But whereas these two contrasting shades were only associated with formal occasions in the 17th and 18th century, the modern gent has the option of creating outfits for both smart and casual occasions. 

Attiitude  latest collections aims to demonstrate how monochrome is one of the most wearable trends for all season.  Successfully complementing pieces which can make your outfit stand out from the crowd.  Goes with the name, the gear will uplift your inner Attiitude without overshadowing the real you.

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