The man who follows his instincts and wear his rebellious streak on his sleeves. The man is our Universe Boss. Meet the new face of Attiitude.com, Chris Gayle. ATTIITUDE is all about Alternative; our fashion is for those who choose the path less trodden.Unique influences go into designing our products. Breaking norms and choosing unconventional processes is what make the brand alternative. We aim to distinguish our work by adhering to the idea of sustainability through innovative materials.